Visual Identity

ever moving ever still...

Last Updated:
Sep 24, 2011

Home

< Back to Menu >
Background
Visual Identity
Materials
"Big Ideas"
Resource Kit

What's New?

Fall Gathering

Quick Links

Across the GTA

Visual Identity &
Growth Materials

Members of the
Canadian Unitarian Council

close encounters - visual identity & growth project

Visual Identity

Background Reading: Branding & Growth Article.

A team of U*Us from across the GTA worked with professional designers to develop a "visual identity system" - the "overall message" we want to convey to potential U*Us.

The visual identity consists of:


Content			Download

1.		A defining "symbol" (which can be used as a "logo"), not specific to any one congregation or geographic region and which reflects our underlying Unitarian and Universalist values and aspirations. What does the new symbol mean?	Full Logo: Low-Resolution Image (.jpg) High-Resolution Image (.jpg) Artwork (Illustrator) Icon only: Low-Resolution Image (.jpg) High-Resolution Image (.jpg)

2.		A full-colour illustration based on the new symbol, to be used extensively in subsequent print materials.	Low-Resolution Image (.jpg) High-Resolution Image (.jpg)

3.	No image	A style guide containing recommendations for colour and font usage in future print and on-line communications.	Colour Scheme (.txt) Font Scheme (.txt)

Terms of Use

The Visual Identity materials form part of the Close Encounters Resource Kit, and can be used by member congregations (and emerging groups) of the Canadian Unitarian Council, subject to the published Terms of Use.

- Top of Page -